Search Engine Optimization (SEO)


Readership is critically important to raise visibility of your research. Most of our web traffic is originating directly from Google, Google Scholar and similar search engines. iForest is engaged in ensuring that all our research content is visible and high-ranking in the search results from Google and other engines. One of the key factor in sustaining long-term usage for your research is through search engine optimization (SEO). Authors can also play an important role in optimizing search results at the article-level by following the tips below.

  1. Make sure you have a SEO-friendly title of your article
    The title need to be descriptive and must incorporate a key phrase to your topic.
     
  2. Carefully craft your abstract using keywords
    • Choose the appropriate keywords and phrases for your article. Think to a phrase of 2-4 words that a researcher might search on to find your article.
    • Repeat your keywords and phrases 3-4 times throughout the abstract in a contextual way.
  3. Include the keywords and phrases you repeated in your abstract.
    Provide additional relevant keywords and synonyms for those keywords as they relate to your article. Keywords are not only important for SEO, they are also used by abstracting and indexing services as a mechanism to tag research content.
     
  4. Stay consistent
    Refer to authors’ names and initials in a consistent manner throughout the paper and make sure you are referring to them in the same way they have been referred to in past online publications.
     
  5. Cite your own, or your co-authors, previous publications
    You may cite your previous work when appropriate because citations of your past work factors into how search engines rank your current and future work.
 

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